cts of tourism. International tourist spending accounted for 16% of New Zealand's export earnings (nearly NZ$10 billion). International and domestic tourism contributes, in total, NZ$24 billion to New Zealand's economy every year. Currently the Prime Minister John Key also serves as Minister of Tourism.
New Zealand is marketed abroad as a "clean, green" adventure playground (Tourism New Zealand's main marketing slogan, 100% Pure New Zealand, reflects this) with typical destinations being nature areas such as Milford Sound, Abel Tasman National Park or the Tongariro Alpine Crossing, while activities such as bungee jumping or whale watching exemplify typical tourist attractions, often marketed primarily to individual and small-group travellers. By far the highest number of New Zealand's tourists (about 45%) come from Australia due to their close proximity and relations.
New Zealand is marketed abroad as a "clean, green" adventure playground (Tourism New Zealand's main marketing slogan, 100% Pure New Zealand, reflects this) with typical destinations being nature areas such as Milford Sound, Abel Tasman National Park or the Tongariro Alpine Crossing, while activities such as bungee jumping or whale watching exemplify typical tourist attractions, often marketed primarily to individual and small-group travellers. By far the highest number of New Zealand's tourists (about 45%) come from Australia due to their close proximity and relations.
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